Re-Branding Sunsilk Back Into the UK Hair Market Essay

Originally launched in the Netherlands in 1956, Sunsilk provides haircare solutions in 80 countries around the globe. No matter the hair type or problem, we have the products and the know how to make your hair feel and look beautiful. Our passion in life is to help women celebrate looking beautiful everyday, anywhere. Bad hair days are history Take on life with confidence and consign bad hair days to the bin with Sunsilk. Our range of products incorporates various natural ingredients and extracts with their own specific properties; chamomile for cleansing without limpness, ginseng extract for strength and more for any and all requirements. Get great advice and tips on hair care from us too. Key facts * Number 1 in Asia, Latin America and the Middle East * Sales of more than â‚ ¬1 billion a year * Sells in 80 countries * Also sold as Elidor, Hazeline, Seda and Sedal * Recent awards: Holds the Guinness world record for the most heads of hair washed and styled in one day Sunsilk is a hair care brand, primarily aimed at women, produced by the Unilever group, which is now considered the world’s leading company in hair conditioning and the second largest in shampoo[1]. Sunsilk is Unilever’s leading hair care brand, and ranks as one of the Anglo-Dutch conglomerate’s â€Å"billion dollar brands†. Sunsilk shampoos, conditioners and other hair care products are sold in 69 countries worldwide. Sunsilk is sold under a variety of different names in markets around the world including Elidor, Seda and Sedal. The brand is strongest in Asia, Latin America and the Middle East and is the number one hair care brand in India, Brazil, Argentina, Bolivia, Bangladesh, Sri Lanka and Thailand. * 1954 – Sunsilk first launched in the UK.  * 1955 – First advertisement of Sunsilk appeared on TV. * 1964 – Launch of Sunsilk hair spray. * 1968 – Sunsilk shampoo re-packaged in PVC bottles. * 1971 – Launch of Sunsilk conditioner. * 1975 – Sunsilk became the biggest name in hair care. * 2003 – Sunsilk glossy magazine launched in Argentina. * 2008 – Social networking site Gang of Girls was introduced in India. First advertising Sunsilk began advertising in 1955 with a campaign that focused on specific hair â€Å"issues†. In the UK, the campaign focused on shiny hair. During the 1960s, a television commercial of Sunsilk featured a tune composed by John Barry, â€Å"The girl with the sun in her hair†, which proved so popular that it was subsequently released as a pop single. Sunsilk radio commercials were aired in 1969 featuring Derek Nimmo to support the new Sunsilk Herb shampoo for problem hair called â€Å"Hairy Tales†. In the early 1970s, Sunsilk was advertised with the slogan â€Å"All you need is Sunsilk†. Celebrity associations Madonna, Shakira, Marilyn Monroe, and Marian Rivera all featured in Sunsilk’s 2008 advertising campaign â€Å"Life Can’t Wait†[3] which launched with a Super Bowl XLII spot. The philosophy behind the campaign was about girls taking positive steps to gain better control of their lives â€Å"Hair On = Life On†. Actress and former Miss World Priyanka Chopra is the brand ambassador for Sunsilk in India. [4] In 2009, singer Delta Goodrem was announced as the â€Å"face of Sunsilk† in Australia. The singer and her music have since featured in several Sunsilk adverts.[5] In 2007, British girlband Girls Aloud launched a campaign for Sunsilk after securing a sponsorship deal worth over  £1,000,000.[6] Members Nicola Roberts, Nadine Coyle, Cheryl Cole, Kimberly Walsh and Sarah Harding all represented the brand, which included shooting a television commercial. Sunsilk also sponsored their following tour. Magazine In 2003, Sunsilk (Sedal) launched the first hair only glossy magazine in Argentina aiming to communicate to the professional hair industry. More than 800,000 copies are published each month. The magazine focuses on hair, fashion and beauty issues as well as showcasing hairdressers’ work. It is sold locally on news stands and distributed to hair salons. Gang of Girls In 2008, Sunsilk India launched a social networking site called Gang of Girls [7], which offered its users access to a variety of local and global experts to address various hair care needs through its content, blogs and live chat room. The site includes rich content of hair care and fashion, and users can also take part in interactive games and quizzes.In 2011, Sunsilk was listed in The Brand Trust Report published by Trust Research Advisory. Co-Creation collaboration From 2009 Sunsilk started working with a number of professional hair â€Å"experts† to develop new and improved products. Each hair â€Å"issue† variant links to an â€Å"expert† with the relevant specialist hair knowledge. For example, Dr Francesca Fusco, a New York dermatologist, co-created a â€Å"hairfall† variant for the brand. The line up also includes: Jamal Hammadi for Black Shine, Rita Hazan for Vibrant Colour, Teddy Charles for Plumped Up Volume, Thomas Taw for Damage Reconstruction, Ouidad for Defined Curls and Yuko Yamashita – inventor of Japanese hair straightening process ‘YUKO’ – for Perfect Straight. Availability Sunsilk is available in over 60 countries worldwide. However Sunsilk products seem to be no longer available in the United States. The Sunsilk website has a list of countries where their products are sold, the USA is not one of them.

Obstructions to culturally competent medical care Research Paper

Obstructions to culturally competent medical care - Research Paper Example According to the study conducted the discrepancy in the existing health system and admittance to medical care facilities that subsist amid the minority sections of the population of United States has been accepted as a familiar problem by the government since the early 1970s. Due to its effect, there has been a lot of research done on this issue and it has been documented in reports that the American minority section is suffering from poorer health due to lack of cultural competency in medical care. For a majority of the ethnic groups, the debate on the cultural equation of health care cannot take place without giving ample consideration to the variety of ways in which traditions crisscross with matters of poverty and impartiality, access to health care, individual and community discrimination, and a deficit of cultural proficiency on the part of health care providers. Even though some system-wide obstructions to a proper health care system are well thought-out elsewhere, they also r equire extraordinary thoughtfulness with the majority of the ethnic minority sections because the concerns are elevated by the cultural dynamics. The urgent requirement to reflect on the cultural and traditional factors that impediment the medical care of the minorities has been identified by many countries around the globe. Yet most of these governments are not at all close to solving the problem of cultural incompetency of medical providers. , (Shortell, Hull, 1996) The main reason is that most of the time, a patient’s tradition is habitually perceived as a setback, which ultimately creates a barricade to providing effective medical care. Marginalization of traditions and culture of the minority groups of the ethnic patients diminishes the accountability of the medical care providers. The medical care could be more efficient in dealing with this; the problem should be seen in a different light and screening the obstructions as ensuing not from the cultures of the minority g roups but from the values that exist in the medical community, inadequate proficient training, and other barriers. Some experts of the field also argue that the medical community has been highly unsuccessful in this case, and has not been able to identify their own responsibilities of effectively attending to providing competent service to their ethic and other minority clients and patients, (Gordon, 1995). 2. OBSTRUCTIONS TO CULTURALLY COMPETENT MEDICAL CARE This section of the paper identifies some known barriers amid the patients and the medical care providers that have made a high influence on the quality of the service provided and at the same time supplement to added racial and ethnic disparities in the medical health care system. 1. Lack of Diversity amongst the Medical Care Providers and Workforce Experts on the issue concerning lack of a culturally competent medical care have often stated their worries about the lack of a diverse leadership potential in the health care sect or. The minority population holds up an effectual 29% of the total population percentage of United States but fare poorer in the employment sector. Not more than 3 percent of the minority communities hold positions in medical school faculties; approximately only 12 percent hold positions in a community health school, and 18 percent in all metropolis and province health executives. Moreover, 98 percent of the senior executives in health care management belong to the white community. These figures exercise major concern because if there would have been a higher percentage of minority health care professional in the system, they would be able to identify, recognize and take into account the socio-cultural factors that adversely affect the medical acre treatment being given to the minorities and could have better organized health care delivery decisions to meet the requirements of minority populations, (Reese, Ahern, Nair, et al., 1999). 2. Poor and inefficient medical care systems for Ethnically Diverse Patients Many experts have pointed out on the lack of proper medical care syst

Report Essay Example | Topics and Well Written Essays - 1000 words

Report - Essay Example This is determined by the direction of the moment (Bansal, 2001). When the moment on the left of the force is clockwise and the moment on the right of the force is anticlockwise, the moment generated is considered positive. However, this causes the beam to bend and is also called the sagging moment. There are two types of loads, which cause moments on beams. These are either concentrated loads or distributed loads. Distributed loads have the weight spread over the significant length of the beam. However, the concentrated loads have their weight placed on one point of the entire beam. The shearing force in the beam is the chance that at that point, the beam is likely to slide laterally against the other portion of the beam. The diagrams below best explain the relationship between beams which have uniform weight distribution, their bending moments, and their shearing force distribution along the length. For a beam whose length is denoted as l with a distributed weight of w supported on both ends: The total weight acting on the beam is W*L= WL The reactive forces at both supports of the beam are obtained to be WL/2 (for each end of the beam) In order for the moments to be calculated, the force on the beam is assumed to be acting on the middle of the beam (L/2) (Bansal, 2001; Kassimali, 2010). The moments calculated about a point X length from the left of the beam, will be denoted as: (WL/2)*X – (WX)*X/2 = WL/2 * (L - X) The maximum shearing force will be WL/2, and the minimum shearing force will be –WL/2. There is no shear at the centre L /2. The moment is greatest here, according to the analysis. This can be found by replacing X with L/2 to give: M= (WL/4)*(L - L/2) = WLL/8 The ultimate limit state allows that the load allowed on the beam be 1.33*W, where W is the weight of the first plastic deformation of the beam. Thus, the initial load allowed on the beam, considering the ultimate limit state design, should consider that the beam is subjected to elasticity up to a certain extent (Kassimali, 2010). The solution W = 5KN + 1 KN = 6 KN L = 4000mm = 4M Shearing force: Wl/2 =6000N * 4m* 0.5 = 12000NM 12 KNM The maximum moment: WLL/8 = ( 6000*4*4) / 8 = 12000NM The ultimate weight allowed is, 1.33 * 6000 = 7980 N Question 2 The U-values are sum of all the thermal resistances of the materials used in the construction of the walls of buildings. This is also described as the sum of the inverse of all the thermal resistances in the materials used in constructing buildings. Thermal resistivity is a measure of a material’s property to fight the transfer of heat across a material, with a temperature difference across it. These values are obtained from already set British standards, published by the British Standard Institute. The units for this property are (m2k)/W. Fabric heat loss in materials occurs when there is a temperature difference between two different sides of that material. Due to the difference, the material experienc es a process of heat transfer from the hot side to the cold side. In the construction industry, it is important to obtain the heat loss values in order to know how to heat up buildings in winter, to a desirable temperature. The units for the U value are W/m2K, which is the reciprocal of the thermal resistivity (Yogesh & Jaluria, 2003). The thermal resistivity of the dense brickwork – 1.6 Thermal resistivity of wool batts - 0.048 Thermal conductivity of glass –

Economics of race and gender questions Assignment

Economics of race and gender questions - Assignment Example This is an acronym for Temporary Assistance for Needy Families. It is a welfare program that is funded by the States and Federal government. It was deigned to support for families that fall in the low-income bracket and they have children. This is an acronym for Family and Medical Leave Act. This particular program gives employees who qualify the opportunity to go on an unpaid leave for specified reasons (medical or family) while the coverage of health insurance continues with identical terms and conditions. 2. Write a detailed summary of any two group presentations done in class beside the one you were involved as a member. We need the title, the main points of presentations and the conclusion relating to Economics of Race and Gender in US and the global Economy. ( 20points) Activities and changes that took place during this period. Not much information regarding the different roles is recorded during this period. This has been attributed to population pressure, ease in feeding livestock and religious reasons. The character that depicts the District Attorney’s wife who is Caucasian gets frightened from a street episode with a locksmith who is Mexican-American and has her door-locks changed and assumes she’ll be attacked by the locksmith later. This happens in the first scene where a Muslim man attempts to purchase a gun. The Caucasian store owner showcases negative attitude to him on account of his religion and the persistent stereotypes that are associated with being a

International Business College Case Study Example | Topics and Well Written Essays - 1500 words

International Business College - Case Study Example With the help of the current value of the possible future cash flows, the market values for interest and foreign currency exchange risk are found out. However, the information according to the sensitivity analysis will not necessarily signify the real changes in fair value that IBM would face in case of normal market conditions as, due to practical confinements, all variables except for the particular market risk factor are held constant. Coca Cola Company makes the use of derivative financial instruments mostly to lessen their exposure to unfavorable fluctuations in the foreign currency exchange rates and in interest rates and commodity prices involved as market risks. The company does not go into derivative financial instruments in order to carry out trading. In fact, risk by hedging and primary economic exposure is reduced by all their derivative positions. Owing to the high connection between the underlying exposure and hedging instrument, reciprocal changes in the value of the underlying exposure is used to counterbalance fluctuations in the value of the instruments. Practically all of Coca Cola's derivatives are simple, over-the-counter instruments with liquid markets. If the firm has borrowed on a floating rate basis, at very reset date, the rate for the following period would be set in line with the market rate. The firm's future interest payments are therefore uncertain. An increase in rates will adversely affect the cash flows. Consider a firm, which wants to undertake a fixed investment project. Suppose it requires foreign currency financing and is forced to borrow on a floating rate basis. Since its cost of capital is uncertain, an additional element of risk is introduced in project appraisal. On the other hand, consider a firm, which has borrowed on a fixed rate basis to finance a fixed investment project. Subsequently inflation rate in the economy slows down and the market rate of interest declines. The cash flows from the project may decline as a result of the fall in the rate of inflation but the firm is logged into high cost borrowing. 2.1 IBM As compared to an increase of $18 million on December 31, 2005, there would be reduction in the fair market value of IBM's financial instruments of $113 million, which would be a result of a 10% reduction in the levels of interest rates on December 31, 2006, keeping all other variables constant. On the other hand, as compared to a reduction of $8 million at December 31, 2005, there would be a hike in the fair value of IBM's financial instruments of $96 million, which would be a result of a 10% increase in the levels of interest rates, keeping all other variables constant. Alterations in IBM's interest rate profile and amount and debt maturities have

Visa Inc Research Paper Example | Topics and Well Written Essays - 3750 words

Visa Inc - Research Paper Example Visa Inc. (2011) is a company that was founded from the simple idea of digital currency, but had managed to connect millions of businesses, consumers, financial institutions, and even governments to each other in the short while that it has been operating. It allows its customers, in over 200 countries (Visa Inc, 2011) and areas to replace their cash and check transactions to digital transactions. It has a separate network named VisaNet (Visa Inc, 2011) for financial institution clients. VisaNet is a central and modular payments network that offers three important services of â€Å"risk management services, information services and transaction processing services† (Visa Inc, 2011) all together in one package. Furthermore, VisaNet (Visa Inc, 2011) is constantly working on ways to improve their service, so that people can utilize the method of electronic payments for several more purposes and in more places, because of the network size and payment expertise. This enterprise also provides financial institutions with recognized payment products, which they use to provide â€Å"cash-access, prepaid, debit and credit programs to customers of all types† (Visa Inc, 2011), people as well as state owned and private businesses. This company is the owner of the Visa brand, with their customers crossing several millions and with 1.8 million ATMs distributed worldwide amongst several countries and regions (Visa Inc, 2011). This company remains a frontrunner amongst all electronic transaction companies since the start of its operations. It initialized with credit cards and moved on to offer mobile payments and neural networks, being one of the first companies worldwide to offer such services, thus always remaining updated and developed in an already rapidly changing industry. Considering the large contribution of Visa’s payment platforms to global commerce, its support to all its customers seems invaluable. Visa Inc. (2011) itself does not deal directly with customers in terms of issuing cards or

The structure of interviews Essay Example | Topics and Well Written Essays - 2000 words

The structure of interviews - Essay Example In the prediction of job’s performance, a structured interview is preferred over unstructured one. Moreover, a structured interview bases the information derived from the interviews on merit. Therefore, a structured interview is less subject to bias, legally defensible, more reliable, and more accurate (Nickas & Bovier, 2008). The realization of the potential of the structured interview requires an attention of the stages during the interview process. The steps cover its development, then implementation and finally, evaluation. A structured form of the interview always involves planning. The process involves questions that are organized, thorough in the analysis of the key requirements and a given merit criteria that is expected to job performance. The same type of questions applies to all candidates, and their responses standardized using a predetermined scheme of rating. Such measures help to give a clear link between the performance of the job and the performance during the interview process. It therefore, minimizes the personal bias during the process (Farago, 2010). As the questions link to the job competencies, the candidate is more likely to bring out their performance on-the-job. Therefore, the process predicts accurately on the performance of the candidate. Moreover, using structured means gives the interview process a legal defensibility. For example, the courts often scrutinize on the consistency, job relatedness and the objectivity of the interview process. Therefore, its procedural rigor makes it a more formal process (Nickas & Bovier, 2008). A structured interview enhances an equal opportunity and objectivity of work. The candidates respond to the same type of questions, giving a fair assessment. Assessing the candidate’s responses to the relevant criteria gives each candidate an opportunity to show their qualifications. In harmony, by interviewing the candidates by an interview board ensures objectivity as it reaches a